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Corporate Identity Systems​

I design corporate identity systems for organizations that value clarity, consistency, and long-term usability. My work focuses on what happens after a brand is launched—when it needs to function across reports, presentations, proposals, and day-to-day communication.​ Rather than treating branding as a collection of visual assets, I build structured systems. Typography, grids, hierarchy, and layout logic create a framework that allows teams to produce professional, consistent materials without reinventing the design each time.

 

​My Approach​

Influenced by Swiss typography and editorial design principles, my approach prioritizes:

Clarity over decoration  |  Structure over complexity  |  Consistency over trends

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Typical Projects​

Corporate identity systems  |  Annual and financial reports  |  Presentation systems and templates   
Editorial publications  |  Brand guidelines and design standards

 

The Goal​

A strong brand should do more than look good. It should help an organization communicate clearly, consistently, and confidently—every day, across every document and every team.

Murat Yurttaş © 2026. All rights reserved.

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