The goal was to modernize the brand identity for İspak Ambalaj, a subsidiary of Kibar Holding, is a global leader in flexible packaging with over 50 years of industry expertise and a focus on Industry 4.0 innovation. The goal of this brand identity project was to modernize their legacy, creating a high-impact visual system that reflects their transition into a

tech-driven, sustainable future while maintaining their reputation for reliability in the food and healthcare sectors.